Sunday, January 20, 2013

His name is Joe Short. Jan 19

I'm currently working on a documentary film about the explosive growth of the microbrewing industry in the state of Michigan. Shorts Brewing Co in the tiny town of Bellaire, MI (just a few miles from Torch Lake) is the fastest growing beverage company in the United States.

First impression: We arrive at Shorts around 7pm to soak in the scenery, listen to some music and shoot some b-roll of the place. Joe was walking around the place with a delicious looking pizza in his hand, trying to find the table of customers that it belonged to.

The owner and founder of the fastest growing beverage company in the United States, walking around humbly to deliver a pizza to a patron.

I knew we were going to enjoy our time with Joe. 

Also, he is currently sporting an EPIC 'stache. 

For more info on our Trip to Shorts, check in with our Michigan Beer Film Blog. 


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